Social Media Manager

(Hybrid Role)

Lakeland, FL

The Social Media Manager will make an impact for children in need in Florida and in developing nations throughout the world. The Social Media Manager is responsible for overseeing One More Child’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in interactions, and planning digital campaigns to build community online.

This individual will help us grow our brand, share our expertise, and develop new partnerships through innovative and timely storytelling that includes traditional stories, short videos, infographics, and more.  This position will not only develop campaigns on One More Child’s channels but also will cultivate and work with influencers.

We need a  creative genius who thrives in a team-oriented environment where challenging goals are worth the hard work to achieve because the impact on the lives of children and families is priceless. This is a unique opportunity for someone who is ready to elevate our brand and programs through media to connect people, businesses and churches to our Christ-centered mission and the resources that are changing lives.

Some Essential Duties and Functions are:

  • Coordinates content creation for and manages a comprehensive editorial calendar for social media platforms to include, but not limited to Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube
  • Identifies and monitors social media and digital communications trends and provides solutions through social media that help meet organizational goals
  • Monitors social media accounts and engages with our audiences in real-time to build community and raise brand awareness
  • Oversees and meets agency goals for social media growth through strategic plans, paid advertising campaigns and boosts
  • Works with team members to develop strategies to meet goals for major fundraising campaigns
  • Brings leadership to assessing and partnering with micro and macro influencers who can further the reach of One More Child and provide us opportunities to serve more children and families
  • Writes compelling and informative content that will boost engagement on social media and also will create more conversions through email marketing
  • Utilizes appropriate tools to strengthen the integration of our website, with our social media channels, including tracking pixels, WordPress plug-ins, etc.
  • Manages project flow, budgets, and timelines to ensure successful delivery
  • Liaises with digital marketing firms as needed to ensure agency needs are met
  • Ensures brand consistency through digital marketing platforms
  • Suggests and implements digital marketing methods to grow ministry impact
  • Creates data-driven analytical reports on our social media and distills down pertinent information to help us segment our audiences effectively
  • Monitors ROI and KPIs
  • Grows our staff’s participation in sharing our social media content
  • Establishes measurable goals for outputs and communicates results to VP of communications on a monthly basis
  • Works well in a team setting and can collaborate on projects
  • Thinks creatively and is highly motivated and organized
  • Maintains personal and professional growth and development through seminars, webinars, workshops, books, software, publications, and professional affiliations to stay current with legal issues and the latest trends in the field
  • Displays integrity as well as mature judgment aligned with the organization’s core beliefs and values
  • Displays a positive attitude about and has a passion for the organization’s mission of providing Christ-centered services to children and families in need
  • Has knowledge of public relations best practices
  • Performs other duties as assigned

Education and Experience Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related area (or equivalent experience)
  • Minimum of five years’ experience in marketing, communications, or public relations field
  • A proven track record creating professional content and leading others to create professional content on multiple social media platforms to include Facebook, Twitter, Instagram, LinkedIn, Tik-Tok, and YouTube
  • Excellent written and verbal communications

Employee Benefits:

  • $1000 sign-on bonus ($250 upon completion of new hire Relias Trainings, $250 upon successful completion of probation period, $500 at 1 year anniversary)
  • 403b
  • Insurance (Dental, Medical and Vision)
  • Paid Days Off
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